By focusing on excellence when everyone else is selling mediocrity, you automatically stand out. You may not be for everyone, and the masses may still go for a lesser product, but you’ll attract more of the clients who don’t want a dumbed down product or service. Win on your terms, not your competition’s.
via Defining the “Win”.
The Wedding Industry is a sprawling and complex animal. It’s also incredibly region specific. Every professional wedding vendor I talk to tells me they felt at times like they are fighting for the last piece of a shrinking pie. Author Liene Stevens makes the case we need to change our perspective with a different metaphor:
See the world as a bakery producing new opportunities each morning.
Worlds to live by and food for delicious thought.